For the collaboration between XO BY NIGHT and STËLZ, I was asked to create a custom design that would eventually be turned into a neon sign.
The goal was to create an illustration that brought both brands together and could become a visual element inside the club.
I was responsible for creating the illustration.
Using the existing branding as a starting point, I explored visual inspiration for the collaboration and drew a custom logo by hand.
My illustration became the design used to create the physical neon sign.
The biggest challenge was knowing that my design would actually be displayed in the club.
Unlike a digital design that stays on a screen, this illustration would become a physical object that people could see in real life.
That added some pressure, but also motivated me to create something I could be proud of.
I started with the existing logo and looked for inspiration that would fit the collaboration between XO BY NIGHT and STËLZ.
From there, I worked on a hand-drawn illustration that combined the two brands.
The final drawing was then used as the basis for the neon sign that would be installed in the club.
The final result was a custom neon sign, based on my own hand-drawn design, that now hangs on the wall at XO BY NIGHT.
Seeing something I created turn into a real object was an amazing feeling.
It's still special to know that my illustration is part of the club's interior.
This project helped me improve my illustration skills and pay more attention to the details of my drawings.
But what meant the most to me was the trust my colleagues placed in me.
They believed I could create something that would actually be displayed in the club, and that gave me the confidence to take on the challenge.
Seeing the final result made me even more excited about creating illustrations that go beyond the screen.
